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Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters SEO also ensures that the · Keywords are words or phrases that describe content They can be used as metadata to describe images, text documents, database records, and Web pages A user may "tag" pictures or text files with keywords that are relevant to their content Later on, these files may be searched using keywords, which can make finding files much easier ForSearch engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid trafficUnpaid traffic may origina